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Trust is hard. Especially without transparency.
I've been seeing more and more posts via newsletters and LinkedIn posts lately that are hyping up or talking about specific companies and products. It's being done by more and more influential people who have big followings, lots of subscribers, lots of followers. What's most concerning is that many of these influential people are running consulting agencies or are doing consulting work. What they're not doing is telling anybody when they're writing these long-form content or short posts if they are actually consulting for the companies that they are writing about. Many times, they're talking about how much they love the product, how they use the product, why the product is so great, but it's not clear if they are being paid for this post or not. If you ask any journalist, this is a big red flag and something that should absolutely be disclosed.
In this newsletter economy, where everyone should have a Beehiiv account, there should be an easier way to disclose who you're writing about if there's any paid reason for this post. I think, as a venture investor, it's clear from the socialleverage.com website every company that we're involved in. I'm writing about Alpaca.Markets or Fiscal.ai, or Ribbon.ai. I've mentioned many times that we're investors, and you can easily see from our website who we're invested in.
Other times, I write about things like Wispr Flow, which I use and I'm just a big fan of as an end user, but I actually have no affiliation with them from a monetization standpoint. I think we need a better way of understanding who is being paid for the information that they're posting, and eventually, somebody calling out those that are constantly putting out content without disclosing
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