The next consumer fintech winner?

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Consumer fintech is hard. But I am starting to see a lot more new companies being built.

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Maybe it’s on the back of changes in regulation and our new president. Maybe it’s because there are a good amount of fintech investors in the later stage that are aggressively looking for breakout B2C fintech startups.

Whatever it is, there are a lot more consumer fintech startups these days being built than I have seen over the last 2 years. New ideas, new ways of acquiring customers, and what I think or hope are some promising opportunities.

Ideas or themes I am excited about and I am seeing more and more startups being built in:

  • Crypto investment platforms but super simplified for the masses. Making what was once difficult and confusing for the 99% simple. Staking, systematic strategies, and more. Meme coins are blowing up everywhere, but there is still interest

  • AI-driven recommendations to manage your finances. From investment products to savings accounts to credit cards

  • Tax solutions and tools for individuals leveraging AI. Make the difficult questions, easy, without a tax professional

  • Private investments for retail. Whether that’s tokenized on the back of $HOOD comments from their CEO Vlad, or it’s other new avenues, there is demand and there are a lot of people working on this

  • Direct Indexing for everyone, not just via advisors. Frec, a portfolio company in our Fund IV has built a very impressive offering in this space, and I think we will see more innovation and ideas emerge

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