The Future of Web Traffic

Author

Matt Ober
March 13, 2025

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The traffic of the internet is changing. AI Agents are predicted to dominate web traffic.

What does the data & analytics look like for web traffic if the majority of traffic is AI Agents? $SMWB ( ▲ 1.86% ) dominates web traffic data insights. Similarweb is a public company that everyone uses to understand who is visiting their website, why, where from, and where are they going. They can do a ton of other insights and analytics. If the human traffic is going down and AI Agent traffic is going up, what does the next iteration of $SMWB ( ▲ 1.86% ) or a new competitor look like?

I’d want to know who owns the AI Agent. What is its purpose? Does it have a wallet to buy things such as the wallet technology that Skyfire.xyz is building? KYC, or Know Your Customer for AI Agents, is going to be a massive business. Think about all the compliance that’s necessary around Agents. Can Similarweb or other web intelligence companies offer KYC on Agents or new unique data points around agents?

Can $SMWB ( ▲ 1.86% ) tell us more about the AI Agents history, maybe its spending history, the corporation that owns it, the purpose of the Agent, why it has come to your site, and dozens of other meta data points?

If the value of web data, web traffic data, and the analytics around this space is worth billions, how much is it worth when AI Agents dominate the internet? At this point, there are discussions that Bots already dominate the internet and are the ones clicking on ads. As the technology gets more sophisticated, the data will only increase, and the need for new infrastructure and insights will only go up. This may just be the moment of the picks and shovel gold rush of web traffic.

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