Storytelling with data

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Storytelling telling- the key to your data role. If your not a good storyteller, then maybe try these Mood Gummies from our sponsor. They think my subscribers are a good match for their product-lets find out!

If you are in a data role, on a data science team or trying to get your firm to be more data driven, storytelling is key. When I worked at a long short hedge fund we were one of the first firms to use data as part of our investment research process. When presenting data, arguing why data is valuable, it always comes down to the story. Sure the visualizations and graphs are important, but the story is everything. Also it’s important to use keywords and to keep things simple.

What does the data tell us? What questions are we trying to answer? How correlated is the data to the KPI we are trying to forecast? Black box predications don’t work in many cases. We need transparency. We need a story. We need a logical way to explain that this unique dataset can help us better understand how a company is performing on their metrics intraquarter.

One of our portfolio companies MachineGenerated.com is helping take data and creating stories with it instantly. This is great for many teams that struggle to put a narrative to their data. I think the most successful leaders I have met in the data space or in data roles are fantastic story tellers. They get you excited. They can sell. They can open your eyes to the power of data. Anyone can manipulate data, create forecasts, and pretty charts, but tying the data to a story that resonates is what sets people apart.

Focus on storytelling and you will have a long data career.