Speed Dating at Conferences

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Speed dating at a conference, what better way is there to cram in a few dozen meetings in a day? Future Proof is right around the corner and they do a good job of setting you up with dozens of 10-15 minute speed dating opportunities. For me whether it’s meeting potential LPs or startups, it’s a quick way to knock out more meetings in one day than I would typically take in a few weeks.

The speed dating comes down to the matching which ultimately comes into the data. The better the profile of data, the better the potential match. I imagine that if Future Proof is keeping all this data, then 10 years from now they will be sitting on a treasure trove of insights. They will know everyone that everyone matched with, met with, and requested to meet with, and how each person’s profile has changed over time.

What can they do with that data? They could license the insights and profiles, they could do targeted advertising, they could do paid intros, the skies the limit and the value of the data—— $$$$$

Even if 10 out of 12 of my meetings are a waste of time, it’s worth getting 1 or 2 good meetings. I’ve been spending a lot of time thinking about the data behind events, conferences, and the software that powers these activities. There is a lot of moving pieces, but the value both to the end user and the host is incredible. More to come on this topic in the coming months….

See you at Future Proof.

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