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The network wins. Focus on building your network.
Every investor has a network. Everyone says they can open doors. The difference between a good network and a great network is so powerful. A great network that you can leverage, use, and that you give back to is so powerful.
When we invest at Social Leverage, we leverage our social network. We open doors to clients, potential employees to hire, other investors, our LPs that want to help, recruiters, and everything in between. It feels like we are working at our startups in some cases. We do this because we love to be invested in companies where we love the product, use the product, or feel like we can be very helpful throughout the business journey.
I find too many times where other investors, advisors, or influencers say they are going to help or say they have a network, but at the end of the day they don’t have enough skin in the game or enough interest or bandwidth or interest to really get involved. A good investor has their money in the fund and it’s meaningful. They will grind to help the best companies in their portfolio and hustle to save the ones that aren’t performing.
Incentives have to be aligned, but leveraging your network is a delicate balance. Its a give/get process. You have to give enough that when you get you aren’t overusing your access. The best networks have been built over numerous years, where the people in your network range from highly senior C-levels to junior people, because you never know where someone lands or goes in the long term, it’s about working with the right people.
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