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It's time to set up your holiday streaming campaign
Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.
Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.
Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.
Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
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There is no excuse anymore. AI is here to help.
There really is no excuse anymore for a shitty deck. Especially a deck that isn’t somewhat visually appealing. AI can help with that. At the very least, ask Claude or Grok or your favorite AI, “I am sending this deck to investors; is it good? Does it look good? Is it too much wording, or do I need better visuals? I am raising a seed, or series A or money from institutional investors; any feedback?
The easiest way to get no response from emailing an investor is to have a deck that is hard to read. It should be quick and to the point. Visually appealing. Tell me who the founders are, especially if it is early stage. Do you have revenue or any traction? How much are you raising? If I can’t read your deck from my mobile phone, then there is a high chance I am not responding. I am not every investor, but if the deck has a novel of words or multiple paragraphs of things I need to read on a slide, chances are I am moving on to the next slide or just ignoring the opportunity. Is that the best process? Probably not. But you also have to remember we are getting dozens of decks and inbounds a day, both emails, LinkedIn, Twitter, warm intros, cold emails, and cold intros from people we may have met once but can’t recall who they are.
The bar is higher for raising money. The deck is your way of introducing yourself. If it’s ugly or hard to understand, then you are not putting yourself in the best position to get success. The only point of having a deck is to get a meeting. Don’t let the deck be the reason people say no. Or worse, they don’t even look at it for more than a few seconds.
