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Sometimes people just need groceries. The new Customer Acquisition Cost….
The prediction market leaders in Polymarket & Kalshi are making it clear that their client base needs or wants free groceries. Sometimes you have to just listen to your customers.
Kalshi is going the grocery partnership route:
Polymarket is going bigger; they have their own storefront!
How do you compete if you are another prediction market if you don’t offer free groceries! Customer acquisition costs are changing. Customer demands are changing. You gotta be creative to acquire customers these days and sometimes the users just want to eat. For everyone else, maybe start a newsletter with Beehiiv!
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