$$$ Flowing into Wealth

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Ethic raises $62m led by StateStreet. Why does this matter? Well for Social Leverage we are active investors in the wealth management and wealth management technology space. Ethic has $6B in AUM and has just closed their Series D round of financing. This is particularly interesting to us as we are investors in SeedsInvestor which was founded by Zach Conway.

Seeds is a full-stack wealth management technology platform. From a full risk assessment to direct indexing and digital reporting. They are a true turnkey asset management platform (TAMP). As their assets continue to rise, the platform is attracting independent wealth advisors, advisors leaving wire houses, and some of the largest wealth management aggregators as they look to use the Seeds technology stack to streamline their process. Understanding your customers at a deeper level while offering them customized portfolios, all while taking into account efficient tax loss harvesting, is what makes Seeds stand out. That, combined with a team of professionals that come from the advisor world, have been advisors, and understand the day-to-day workflows and pain points of the modern-day wealth manager.

Wealth management is changing quickly. From AI to the wealth transfer to everything in between. Using modern technology from a team that gets it is key to long-term success.