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- Don't Pick Stocks- Unpick!
Don't Pick Stocks- Unpick!

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Actively picking stocks is hard. It’s time-consuming to do it well. Stop picking stocks, unpick!
Frec, which we are investors in at Social Leverage, came out of stealth a few weeks ago and is giving consumers direct indexing capabilities. What does this mean? Not only can you follow an index and unpick stocks you don’t want to invest in, but you also get the benefits of tax loss harvesting.
I worked in the hedge fund industry for 10+ years following the markets every day. I loved it and to this day I really enjoy following the markets and my favorite companies. But I have come to realize that there is a better use of my time than constantly trying to pick the best stocks. The capabilities that Frec has built allows me to be invested in the market, but also get the big advantages of potential tax savings. The team put together a great white paper for those who like to dive into the details.
If you are going to invest in the markets via an ETF or similar instrument, it’s a no-brainer to consider direct indexing. This is something that advisors offer to their clients via numerous providers and now you can get access directly. I am still a believer in a good financial advisor, we invested in one called Lumida and the team at SeedsInvestor has built a great software product that includes direct indexing capabilities for advisors. As the technology in wealth management continues to evolve and get upgraded, the team at Social Leverage is excited to work with great founders.

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