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AI is changing everything. Embrace it or become extinct.
3x - 10x is what you need to be getting out of your team. Not just engineers, but everyone. Engineering is the easiest place to start. If your engineers aren’t using AI and becoming architects, they are falling behind. The best engineers are doing 10x more, but on average, I am hearing 3x minimum.
Sales, operations, marketing, and everything in between should be using Claude, ChatGPT, or a dozen other tools that are coming to market for every type of user.
What this means is you need to ask, “Do we really need to hire more, or should we see what AI can do for u?” If you are raising money, everyone wants to know how you are using AI, what type of lift you are getting in your team, and what your moat is.
Social Leverage is leaning in. We fully rebuilt our website, and we use AI notetakers for all our calls, which push notes, summaries, and action items into emails and our CRM. We are using AI for investment memos, our research, and diligence process. We are testing new tools on a regular basis and leaning into using the LLMs for everything we do. Ethan, our senior associate, is trying everything under the sun and rethinking all our data analysis, writing, content, and reporting. Our efficiency and time savings have been incredible. I am rethinking everything I do and freeing up more and more time for time with our founders, LPs, and digging into opportunities for our portfolio.
3x-10x is what is being seen now. I can only imagine what this looks like next year. Things are moving fast. Its exhilerating, exhausting, exciting, frightening, and is moving faster than almost anyone could predict.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.