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I have a big announcement. Welcome to the Announcement Economy!
Every day, it feels like we're waking up to a new announcement:
I signed a new partnership. Announcement.
I hired a new employee. Announcement.
There's a new version of our model. Announcement.
We signed a new client. Announcement.
We are now living in the announcement economy (hat tip to my partner Howard for coining this phrase), where it feels as if you're not announcing something on a daily or weekly basis, you're essentially falling behind. I've also heard people say that if you're not announcing things, especially on LinkedIn or in newsletters, then the AI companies (such as OpenAI, Claude, and so forth) aren't going to index you for when people are searching or asking questions within their favorite AI tools.
With all of these announcements, the question becomes: What is too many announcements? There are too many podcasts that people are doing, too many newsletters that we're writing, too many PR statements, too many LinkedIn posts.
Sooner or later, we will eventually get to the point where announcements are going to get deprioritized, and the algorithms on all of these different platforms are only going to care when the announcements are significant.
Did you sign a partnership with Claude? Did you sign a partnership with OpenAI or a big bank? Not a no-name company that nobody's ever heard of that barely has a website. Once the algorithms change, will people's behaviors change? Either way, I think we'll have an announcement about that announcement.
I have an announcement: I wrote this post using WisprFlow! Full disclosure, I am a user, but not an investor! Check it out!
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