Can I Send You a Deck?

Author

Matt Ober
May 12, 2025

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Dozens of these a day. Does any founder send a deck in the first email anymore?

Something has changed in the last few months. 7 months ago is when I really started noticing this and wrote about it on LinkedIn. Maybe it’s because you have to get around being labeled as Spam by Gmail and Outlook, but founders are now blasting cold emails with “Can I send you a deck?”

Gone are the days where Social Leverage would get dozens of DocSend links or attachments in every cold email pitch. Now every email comes with a question: Are you interested in learning more? Can I send you a deck? Can we book 15 minutes for me to walk you through our product?

Part of me thinks with all the new email tools and AI tools, blasting every single VC that is actively writing checks, with a cold email, and then sitting back, waiting and hoping for the “Send me the deck” or “Hit me” or “Yes- I am intersted”, is just too easy not to do. It’s obviously working for people, otherwise, we wouldn’t see this new behavior.

I still think the warm intro, or even well well-written, personalized email or LinkedIn message, has a higher success rate for founders trying to get meetings to raise money, but I am sure the savvy founders are doing a lot of A/B testing. As a regular Beehiiv user, I know the power of A/B testing and the key to having a great subject to get those open rates, click thru and response metrics up!

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